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https://repositorio.pascualbravo.edu.co/handle/pascualbravo/2510| Title: | Diseño de la imagen corporativa para la Floristería Flares Ltda. |
| Authors: | Molina Gil, Yuliana Andrea |
| metadata.dc.contributor.advisor: | Zapata Sepúlveda, Carlos Hernando |
| metadata.dc.subject.proposal: | Imagen corporativa Identidad corporativa Marca Publicidad y comunicación Señalética Semiología Logotipo Slogan |
| metadata.dc.subject.keyword: | Corporate image Corporate identity |
| Publisher: | Institución Universitaria Pascual Bravo |
| Abstract: | Flares. Ltda, es una empresa familiar que cuenta con un cultivo propio de flores, los integrantes de la familia buscan darle una salida comercial a su producto y así obtener beneficios económicos por su distribución; por ello se ven en la necesidad de crear una floristería, que sea un medio de salida de sus productos y el enlace adecuado para que los consumidores de flores puedan tener acceso a ellas. Como es una empresa relativamente nueva y sin ningún tipo de experiencia comercial, se busco que la floristería cuente con una imagen visual, tenga una identidad de marca que la identifique frente a las demás, tomando en cuenta el nombre de la empresa, la cual está debidamente registrada con todas las normas legales que le permiten distribuir el producto. |
| metadata.dc.description.abstracteng: | Flares. Ltda, is a familiar company that has a proper crop of flowers, the integrants of the family look for to give him a commercial exit to his product and like this obtain economic profits by his distribution; thus you come in the need to create a floristries, that was a means of exit of his products and the link felicitous so that the consumers of flowers can have access to them. As it is a relatively new company and without any type of commercial experience, look for that the floristries have a visual image, have an identity of mark that identify it front to the other, taking in account the name of the company, which is properly registered with all the legal norms that allow him distribute the product. This image is necessary so that the directors of the company have bases to compete openly and to the pair of the existent companies in the market floriculture. In the project take part the felicitous people to attain the image of the company; thus it took part a graphic designer, that this finalized the academic process and that has the tools and sufficient knowledge’s to carry out the development of the project to cabalidad and to his time serves him of project of degree to obtain the title of technologic looked for by the graphic designer. |
| URI: | https://repositorio.pascualbravo.edu.co/handle/pascualbravo/2510 |
| Appears in Collections: | Tecnología en Gestión del Diseño Gráfico |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rep_IUPB_Tec_Dis_Gra_Flares.pdf Restricted Access | 745,48 kB | Adobe PDF | View/Open Request a copy |
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