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https://repositorio.pascualbravo.edu.co/handle/pascualbravo/1644| Title: | Estudio de viabilidad para creación de empresa especializada en diseño y producción de empaques artesanales |
| Authors: | Echeverri Monsalve, Mónica María Gómez Bedoya, Patricia Restrepo Gómez, Andrea |
| metadata.dc.contributor.advisor: | Cardona Echeverri, Gustavo Antonio |
| metadata.dc.subject.proposal: | Creación de empresas Estudios de viabilidad Empaques Psicología del color Plan de negocios Estudio de mercado Estrategias de mercadeo Análisis de la demanda |
| metadata.dc.subject.keyword: | Creation of companies Viability study |
| Publisher: | Institución Universitaria Pascual Bravo |
| Abstract: | El objetivo general del trabajo fue elaborar una investigación de mercado en el sector de empaques y determinar los métodos para su posicionamiento y buena acogida en el mercado. Fue importante construir un buen análisis financiero para darle confianza a la empresa y así lograr que no sufra perdidas y que por el contrario genere rentabilidad. Empaques Artesanales Ltda. Con sus productos quiso llegar a su público objetivo y poder ofrecer un servicio que el cliente estaba necesitando, gracias a su calidad y diseño fue preferido ante la competencia. |
| metadata.dc.description.abstracteng: | The work done as a project grade research area was the creation of a company related to packaging design and production of these; investigation yielded results favourable to their viability through surveys and studies in the field, involving all the characteristics necessary to form a consolidated company well. The end who wanted to get packaging craft was strengthened as the best company dedicated to the manufacture of packaging craft, giving their customers the best image to sell its product. The overall objective of this work was to develop a market research in the field of packaging and determine the methods for positioning and well received in the marketplace. It was important to build a good financial analysis to give confidence to the company and thereby raise will not suffer losses and that on the contrary generate profitability. Packaging Artisan Ltda. With its products wanted to reach your target audience and be able to offer a service that the customer need, thanks to its quality and design was chosen before the competition. |
| URI: | https://repositorio.pascualbravo.edu.co/handle/pascualbravo/1644 |
| Appears in Collections: | Tecnología en Gestión del Diseño Gráfico |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rep_IUPB_Tec_Dis_Gra_Empaques_artesanales.pdf Restricted Access | 1,88 MB | Adobe PDF | View/Open Request a copy |
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