Propicia tienda personalizada
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Date
2016
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Publisher
Institución Universitaria Pascual Bravo
Abstract
Esta tesis pretende orientar, sobre la atención que se le debe prestar a un cliente en este caso principalmente a la mujer, cuando visita una tienda de moda. El objetivo principal es mostrar cómo se puede satisfacer esa necesidad con que llega una clienta a una tienda teniendo en cuenta, que sus características son diferentes a cualquier otra, como su color de cabello, color de piel, estatura, y medidas, y de esta manera ofrecer una atención personalizada y ofrecer producto únicos, además con el aprovechamiento de nuevas tecnologías como el body escáner que nos ayuda a obtener patrones más precisos sobre cada persona. También se quiere generar una duda a las mujeres preguntándole si sabe qué tipo de silueta es, y de esta manera brindarle nuestros conocimientos.
Abstract This thesis aims to guide, on the attention that should be given to a customer in this case mainly to women, when visiting a fashion store. The main objective is to show how it is possible to satisfy the need that a customer arrives at a store considering that their characteristics are different from any other, such as their hair color, skin color, height, and measurements, and of this Way to offer a personalized attention and to offer unique products, in addition with the use of new technologies like the body scanner that helps us to obtain more precise patterns on each person. We also want to generate a doubt for women by asking them if they know what kind of silhouette they are, and in this way provide them with our knowledge.
Abstract This thesis aims to guide, on the attention that should be given to a customer in this case mainly to women, when visiting a fashion store. The main objective is to show how it is possible to satisfy the need that a customer arrives at a store considering that their characteristics are different from any other, such as their hair color, skin color, height, and measurements, and of this Way to offer a personalized attention and to offer unique products, in addition with the use of new technologies like the body scanner that helps us to obtain more precise patterns on each person. We also want to generate a doubt for women by asking them if they know what kind of silhouette they are, and in this way provide them with our knowledge.
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Keywords
Diseño de moda, Estudio de mercadeo, Estrategias de mercadeo, Distribución, Publicidad y comunicación, Estructura organizacional, Prendas de vestir - Historia, Clothing - History, Marketing strategies
