Wai Blue : la representación raizal en la moda de playa
No Thumbnail Available
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Institución Universitaria Pascual Bravo
Abstract
El presente proyecto tiene como tema la propuesta de un modelo de negocio de la marca Waiblue como expresión cultural de la comunidad Raizal de Colombia. Se explica el enfoque, la importancia y las partes que componen el trabajo.
La moda es una forma de expresión que refleja la personalidad y cultura de los individuos, actuando como un puente entre la persona y su entorno social (Cremades, La naturaleza de la moda, 2022). Un ejemplo destacado es el bikini, que desde su introducción en la década de 1940 ha evolucionado con las tendencias sociales y tecnológicas, convirtiéndose en un símbolo de feminidad y libertad. Esta evolución ha llevado al desarrollo de la moda playera, que se adapta a las necesidades de residentes y turistas en zonas costeras, como el Archipiélago de San Andrés y Santa Catalina en el Caribe colombiano. Aquí, la moda playera, incluido el bikini, se ha integrado a la identidad local, enriquecida por una mezcla cultural de tradición y modernidad (Pérez, 2013).
El pueblo Raizal, autóctono del archipiélago, juega un papel clave en esta identidad cultural. Su rica historia y tradiciones, junto con su lengua única "Criole", destacan la diversidad cultural de la región. El reconocimiento legal del pueblo Raizal en 1991 ayudó a preservar su legado cultural y a proteger su entorno.
El proyecto busca no solo ofrecer experiencias de compra significativas, sino también contribuir a la economía nacional y a la preservación cultural y ambiental. Al diseñar moda playera con respeto hacia las culturas locales y promover prácticas sostenibles, marcas como Waiblue pueden tener un impacto positivo en la región.
Abstract This project focuses on proposing a business model for the Waiblue brand as a cultural expression of the Raizal community in Colombia. It explains the approach, importance, and components of the work. Fashion is a form of expression that reflects individuals' personalities and cultures, acting as a bridge between a person and their social environment (Cremades, La naturaleza de la moda, 2022). A notable example is the bikini, which since its introduction in the 1940s has evolved with social and technological trends, becoming a symbol of femininity and freedom. This evolution has led to the development of beachwear, which caters to the needs of residents and tourists in coastal areas such as the San Andrés and Santa Catalina Archipelago in the Colombian Caribbean. Here, beachwear, including the bikini, has become integrated into the local identity, enriched by a cultural blend of tradition and modernity (Pérez, 2013). The Raizal people, indigenous to the archipelago, play a key role in this cultural identity. Their rich history and traditions, along with their unique "Criole" language, highlight the cultural diversity of the region. The legal recognition of the Raizal people in 1991 helped preserve their cultural heritage and protect their environment. The project aims not only to offer meaningful shopping experiences but also to contribute to the national economy and cultural and environmental preservation. By designing beachwear with respect for local cultures and promoting sustainable practices, brands like Waiblue can have a positive impact on the region.
Abstract This project focuses on proposing a business model for the Waiblue brand as a cultural expression of the Raizal community in Colombia. It explains the approach, importance, and components of the work. Fashion is a form of expression that reflects individuals' personalities and cultures, acting as a bridge between a person and their social environment (Cremades, La naturaleza de la moda, 2022). A notable example is the bikini, which since its introduction in the 1940s has evolved with social and technological trends, becoming a symbol of femininity and freedom. This evolution has led to the development of beachwear, which caters to the needs of residents and tourists in coastal areas such as the San Andrés and Santa Catalina Archipelago in the Colombian Caribbean. Here, beachwear, including the bikini, has become integrated into the local identity, enriched by a cultural blend of tradition and modernity (Pérez, 2013). The Raizal people, indigenous to the archipelago, play a key role in this cultural identity. Their rich history and traditions, along with their unique "Criole" language, highlight the cultural diversity of the region. The legal recognition of the Raizal people in 1991 helped preserve their cultural heritage and protect their environment. The project aims not only to offer meaningful shopping experiences but also to contribute to the national economy and cultural and environmental preservation. By designing beachwear with respect for local cultures and promoting sustainable practices, brands like Waiblue can have a positive impact on the region.